What happened in Lisbon?
Celia Sgar spent four hours at LACS Anjos taking DMK Tribe members through a rebuild of their LinkedIn presence, from the profile itself to a thirty-day publishing plan. The session was written up in the community magazine, and its most useful output was not the checklist.
Asked what stops them being visible, the room agreed on something that no tool fixes: the obstacle is the fear of being judged and the pursuit of a perfect post, not a lack of features. Participants noted that visibility needs neither a Premium account nor thousands of followers, only the willingness to share what you have actually learned.
Sgar is not a growth coach by background. She spent sixteen years managing strategic vendor relationships at PepsiCo, Nestlé, Danone and Zurich Insurance, and built the SGAR Framework for vendor governance out of a gap she kept meeting: technical leads told to "manage the relationship" once a contract was signed, with no structure for doing it. She then grew from 3,000 to 10,000 followers in twelve months in one of the least glamorous corners of B2B, which is the part of her record that makes the advice worth hearing.
What did the framework actually say?
The premise she opened with is a number the platform's own behaviour supports: roughly 99% of users never post, and the 1% who do absorb most of the opportunities that come through it. Her argument is that the "upload your CV and wait" model stopped working, and that relevance now comes from sharing expertise in public.
For the profile, two changes carry most of the weight. The headline should say who you are and who you help, not repeat a corporate title. The "About" section drops the biography register and takes the PAS shape: problem, agitation, solution.
For the posts, she gave a seven-part structure to beat the blank page:
- The hook. One or two lines that stop the scroll.
- The re-hook. A sentence that deepens the opening promise.
- Authority. Credibility through data or lived experience.
- The body. The idea or the lesson, developed.
- The summary. A short close on what was said.
- The power statement. One line that fixes your position.
- The call to participation. An invitation to argue with you.
The point of the structure is cadence: three or four posts a week without the quality collapsing. And her read on 2026 is that in a feed saturated with generated text and recycled motivational lines, the scarce asset is long-form storytelling from real experience.
Why does this matter for Lisbon?
Lisbon has a higher share of founders and operators who arrived from somewhere else than any other city we cover. People rebuilding a network from zero in a new country do not have the local reputation that opens doors by default, which makes a public professional record disproportionately valuable here. That is the same reason the room's conclusion lands: what holds people back is not the tooling, it is going first.
It also matters commercially. Marketing and technology hiring in the city runs heavily on referral and visibility rather than job boards, so an operator who is legible in public is reachable by people who would never find their CV.
What to watch next
The thirty-day plan she set is the testable part: technical profile cleanup in week one, then relationships built through comments, then a voice consolidated through storytelling. It is a marathon, in her framing, not a sprint, and the honest measure of whether the workshop worked is how many of the people in that room are still posting in a month.
The community runs these sessions across its cities, and the next Lisbon meetups are already scheduled.
