Six cities
We cover technology and marketing where European money and talent concentrate. Every story on this site belongs to one of these six.
The AI layer is the easy part. Fixing your data mess is something else
Conversational analytics will become normal, and scale-ups are trying to jump straight to it. But AI makes access easier without resolving the inconsistencies underneath, and a fluent answer sounds authoritative even when the logic is weak.
DMK Tribe returns to Barcelona for free networking night on 17 Sept
The 8,000-member marketing community hosts an evening of drinks, peer learning and connections for founders and marketers, with no fixed entry fee.
PAZZI opens a fully automated robotic pizzeria in Madrid
The robotics-driven pizza concept lands in the Spanish capital, with the source confirming the launch but disclosing little on investment or covers per day.
Valrhona brings Eggxtraordinaire Easter activation to Paris CDG
The French chocolate house takes its brand off the shelf and into the terminals of Europe's second-busiest airport, betting on travel retail for Easter.
Primavera Sound touts economic impact of its 2026 Barcelona edition
The festival published an assessment of what its 2026 Parc del Fòrum edition brought the city, though the headline numbers behind the claim are not yet public.
FCB Lisbon wins big at 2018 Lusophone Awards of Creativity
The Lisbon office of the FCB network took a haul of prizes at the annual Portuguese-language creativity awards, the agency said.
Kia, Samsung, IKEA and Fiat descend on Milan Design Week 2026
Seven consumer brands with no furniture to sell are turning Milan Design Week into their biggest experiential-marketing stage of the year.
Bending Spoons opens Madrid office in bet on Spanish tech talent
The Milan-based owner of WeTransfer and Evernote plants a flag in Madrid, joining the roster of foreign tech firms hiring from the Spanish capital.
Paris startup Naboo raises $70m for AI-powered event platform
The corporate-events booking company lands one of the year's larger Paris rounds, though investors and valuation were not disclosed in the reporting.
Valencia's biggest fashion and home outlet returns with 70% off
An outlet market billed as Valencia's largest is back with 25,000 branded fashion and home items at discounts of up to 70%, according to Valencia Secreta.
DMK Tribe brings its first Valencia meetup to the city on 16 September
The 8,000-member marketing community launches in Valencia with a free evening of networking, three years after starting in Lisbon.
Social media strategy 2026: building a high-value digital presence
In the dynamic digital landscape of 2026, the rules of the game have radically changed. We have transitioned from a "Social Graph," based on personal connections, to an "Interest Graph," where algorithms prioritize content that resonates with users' specific interests. For digital professionals, this means visibility is no longer about chasing fleeting trends, but about delivering consistency and real value.
The real ROI of content: systems, channels and relationships
In the current ecosystem of 2026, brands and entrepreneurs are producing an unprecedented volume of content. From Reels to threads on emerging platforms, the supply is massive, but real growth is not always proportional to the effort invested. Creating content demands time, energy, and a consistency that often fails to translate into direct business impact.
The marketing trends that matter in 2026
In a market saturated with generic messaging and cloned aesthetics, the creative industry and entrepreneurial ecosystem face a critical challenge: the Brand Gap. This phenomenon defines the technical and emotional distance between a founder’s true identity and their digital projection. This disconnect is not merely aesthetic but strategic; when a brand fails to reflect the "source code" of its leader, it loses its capacity for differentiation and, consequently, its competitive value.
Fix your LinkedIn in four hours
In today's professional landscape, passivity is the greatest enemy of success. While 99% of LinkedIn users remain silent, only the 1% who choose to participate actively reap the vast majority of job and business opportunities. By 2026, the paradigm has shifted radically: the old "upload your CV and wait" model is dead. Relevance today lies in sharing expertise, starting authentic conversations, and building solid relationships that attract opportunities organically.
The state of innovation with LEGO Serious Play
On Tuesday, March 24, at the Randstad Box in Milan, Andrea Romoli, Elena Stivali, and Laura Gruich facilitated the workshop Unlock Business Agility with LEGO® SERIOUS PLAY®.
The value of colour: chromatic identity in personal branding
On Thursday, February 19 at Fondazione Brodolini, Milan, Gabriele Lakhal talked about the importance of Colour in Brands
From the attention economy to the intelligence economy
On February 11th, at the LACS Anjos space, the DMK Tribe community delved into the immediate future of the industry. Roberto "Popy" Nardini, a digital strategist with over 15 years of experience and co-founder of ADV+, led a technical session that marked a turning point: in 2026, marketing is not about adopting new tools, but about a total reconstruction upon intelligent systems.
AI business mastery: from manual chaos to autonomous growth
In today’s business landscape, the proliferation of Artificial Intelligence tools has triggered a counterproductive phenomenon: "shiny object syndrome." Many organizations are trapped in app fatigue, accumulating disconnected tools that, instead of optimizing, create manual chaos.
What automation can actually do for your business
In an increasingly competitive business environment, founders and solopreneurs face a common challenge: burnout caused by repetitive tasks. On March 5th, at the LACS Anjos facilities, the DMK Tribe and Lisbon Entrepreneurs and Creators communities gathered to tackle this issue during the workshop 'AI & Automation: What Automation Can Actually Do for Your Business."
Build a marketing AI agent using n8n and Slack
In an increasingly competitive business environment, founders and solopreneurs face a common challenge: burnout caused by repetitive tasks. On March 5th, at the LACS Anjos facilities, the DMK Tribe and Lisbon Entrepreneurs and Creators communities gathered to tackle this issue during the workshop 'AI & Automation: What Automation Can Actually Do for Your Business."
Pink Lady opens Madrid pop-up to court shoppers for Mother's Day
The apple brand takes its marketing off the supermarket shelf and into a physical Madrid space, timed for Spain's first-Sunday-of-May gifting peak.
Barcelona biotech Ona Therapeutics raises $86.6m Series B
The cancer-drug developer, born from research at IRB Barcelona, will push its first-in-class antibody-drug conjugates into clinical trials.
Paris startup Lithosquare raises €22m for AI mineral discovery
The Geology AI company will use the round to speed up the search for transition-critical minerals such as lithium and copper across new territories.
Lisbon advertising festival extends entry deadline to 30 September
The Lisbon International Advertising Festival, which billed itself on effectiveness, gave agencies extra time to submit work — the clearest signal yet of how the city courts creative business.
Madrid's Sybol raises €1m+ for corporate digital identity
The Madrid startup will scale infrastructure that lets companies manage employee and machine identities, in a seed round that underscores the city's cybersecurity pull.
Yann LeCun's Paris AI startup AMI Labs raises record $1bn seed
The world-model venture from the former Meta AI chief lands one of the largest seed rounds ever recorded, keeping frontier AI research rooted in Paris.
Valencia opens free AI course to all residents with Microsoft badge
The city offers residents a no-cost artificial intelligence programme leading to an official Microsoft certification, though enrolment size and budget remain undisclosed.
Lisbon tourism board hands agency-of-record account to 5W PR
Visit Lisboa's tourism authority picks New York firm 5W Public Relations to run its account, betting on US-market reach as budgets chase transatlantic visitors.
CES Unveiled lands in Milan as CTA courts Italy's tech scene
The Consumer Technology Association brings its CES preview showcase to Milan on 23 April, a rare on-the-ground moment for the world's biggest tech event brand in Italy.
Barcelona robotics startup Theker raises €73m Series A for AI robots
The AI robotics company banks one of Catalonia's largest early-stage rounds to scale deployment of its modular robots, with sources split on the exact size.
Carla Briner joins Paris literary agency Anna Jarota Agency
The rights specialist takes a seat at one of Paris's best-known literary agencies, in a move first reported by The Bookseller on 7 July 2026.
Valencia's PlayFilm raises €1m to grow video marketing SaaS
The interactive-video startup will use the seed round to expand a platform that turns marketing clips into lead-generation tools across Spain.
A Lisbon LinkedIn workshop blamed fear, not tools
Celia Sgar walked DMK Tribe members through a four-hour profile rebuild at LACS Anjos. The room's own conclusion had nothing to do with software.
Madrid's Orbio raises €18.09m Series A for AI workforce platform
The startup will scale software that puts AI in the hands of frontline teams, in one of the larger early-stage rounds closed in the Spanish capital this year.
Web Summit CEO in Lisbon: 'Western tech dominance is fading'
The chief executive of the Lisbon-hosted conference told delegates the balance of technological power is shifting away from the West, as Asian firms gain ground.
Barcelona startup Opereit raises €2.3m to build logistics AI agents
The seed round backs software that automates freight and supply-chain workflows in a market the company frames as a trillion-euro problem.
Mathieu Laugier named vice president of BETC Paris
The appointment adds a senior leadership seat at France's best-known creative agency, though BETC has not disclosed his mandate or reporting line.
VDS opens its eighth global startup competition in Valencia
Startup Valencia's flagship contest returns for founders worldwide, one year after its seventh edition, with the city cementing its role as a European tech host.
Valencia SaaS Imperia raises €3m to scale supply-chain software
The Valencia startup wants to become Europe's default platform for supply-chain planning, though the round's investors and valuation were not disclosed.